While building traffic through reciprocal link campaigns is a long and often tedious process, it is essential to the success of any website. Most sites receive only a portion of their traffic from search engines and instead receive most traffic directly from other websites. When building reciprocal links, focus on finding sites that are open to sending a link to your site and whose visitors would appreciate knowing about your content.
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As with any new change on the Internet, Google’s Personalized Search has definitely set the SEO world a buzz. In February, Google launched it’s new personalized search and now that the dust has settled it is time to really take a closer look and see how it will affect our search engine optimization efforts.Let’s back up for a minute and explain exactly how personalized search works.
Google’s personalized search re-orders search results based on your history of past searches, giving more weight to topics that interest you.
Personalized search also maintains a history of your searches on Google, allowing you to revisit pages you previously viewed by scanning through your history. Of lesser importance are any favorite sites you have bookmarked and things you have added to your personal homepage.
Google says that their main focus for personalization is to reduce spam and provide more relevant results.
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Let’s start with defining what a search engine bot is…Search engines rely on automated software agents called spiders, crawlers, robots and bots. These bots are information seekers on the Internet.
For search engines to be able to index information they need this tool to visit the websites. They navigate the Web site, figure out what the Web site is about and then add the data to their index. Search engine bots have the ability to follow links, gather information and report back to the engines. If it does its job properly, then the search engine has a good, valuable database, or index, and will deliver relevant results to a visitors query.
Having a successful Web site factors in many variables. One thing we all need to concentrate on is making sure the search engine bots are finding what they are looking for when visiting our site. Search bots are looking for two major things when they spider a site - text & links.
Being able to give the bots what they are looking for truly will increase a Web sites success in the long run.
If you want to see what the bots see try this cool program called Spider Viewer.
http://www.webuildpages.com/seo-tools/spider-test/
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Many people have no idea what a vertical search is or even how to find one. If you go to Google and look at the top of the page you will see a list of Vertical Search Engines listed like this: Web -Images - Video - News - Maps - Gmail - more ▼Often a vertical search is referred to as a specialized search or a specialty search. In Google if you choose to search for a specific topic in a “vertical search” you are only searching against the sites listed within that specific category. In a regular search in Google you use a “horizontal search” which searches against a wide spectrum of information in Google’s database.
Here is an example:
Looking for information on a bass guitar? Search on “bass” in a horizontal search (regular search) in Google and you may get information about the fish bass. Use Google’s Vertical Search -“Products” and you get more relevant information on bass guitars.
You will start noticing that Google will be mixing in results from its vertical search with regular searches now that they have launched the Google Universal Search.
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Did you know that Google will penalize your site if they think your have multiple domains containing the same content?There is an easy fix for mistaken duplicate content. First, you need to be sure your site does not have multiple URLs pointing to the same domain. Google will penalize your rankings if they see two exact sites pointing to the same URL. For example; Google’s views the URL http://www.yoursite.com and yoursite.com as two separate URLs which can get your site penalized for duplicate content.
To easily fix this you can manipulate your .htaccess file and redirect all domains to your main URL. This will automatically redirect any address to the main URL.
Second, you can add the following code to your .htaccess file
(change the “yoursite” to your domain):
RewriteEngine on
RewriteCond %{HTTP_HOST} ^yoursite.com
RewriteRule ^(.*)$ http://www.yoursite.com/$1 [R=permanent,L]
Easy as that and you are back in Google’s good graces!
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Web site owners are taking advantage of specialized training in search engine optimization to improve their overall search engine rankings. Web site owners are finally realizing that they need to completely understand how the search engines work and exactly what they are looking for if they want their Web site to be competitive on the Internet.Most business owners know that there are many Certified Search Engine Optimizers that they can hire to perform SEO services for them, but most of the time funding is not always readily available and the time to act is now if they want to start seeing some results quickly. Taking full control of their Web site rankings and not having to rely on someone else to do it for them is a real eye opener into how simple search engine placement can be to achieve.
To learn SEO one does not have to be overly technical they just need to have basic Web page creation skills and the desire to learn how to apply the latest search engine marketing principles and strategies to increase their Web sites visibility.
Being able to learn what is needed to gain top positions on Google, MSN and Yahoo! is very exciting to any business owner who relies on the Internet to increase revenue.
Read the rest of the article here: http://www.searchengineacademysc.com/seo_marketing_articles/learn-seo.htm
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The quickest way to get the Robots to visit your site is consistency. Update your site with fresh content on a regular basis.
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You have probably seen the adverting e-mails that promise to Submit Your Site to 1000 Search Engines for a one time fee of $69.95. Statistics* show that 43.7% of searchers use Google, 28.8% use Yahoo!, 12.8% use MSN/Live and the remaining 14.7% use other search engines and directories. So shouldn’t we wonder what the reasoning behind the ad Submit your site to 1000 Search Engines is?there where 16 million Internet users. In 2007 they state that there are over 1,129 million users. So in all reality it may have been important in the early days to submit your site to 1000 search engines, but in today’s world if the majority of Internet users are only using the 3 top search engines doesn’t it make more sense to concentrate on the search engines people are using.Here is something very interesting that you may not know. Leading Search Engine Optimizers (SEO) Professionals never submit a Web site to a search engine. That’s right they let the search engines find their site through other methods.
Professional SEO’s concentrate on:
- Submitting to the most influential directories on the Internet. Google has even gone as far as to put a list together of the directories they find the most important. (You can find that list on The Workshop Resource Center).
- Feeding the search engines a good quality site map that the engines can use to index all pages of a Web site.
- Submitting to a search engine through a Paid Inclusion Program.
- Link reputation and work on building quality in-bound links.
- Never using submission software.
Part of the job of a Professional SEO is to spend time keeping up to date with any changes on the leading search engines and directories. SEO’s watch closely what Google, Yahoo! and MSN/Live have to say and if they find through their research that indexing happens quicker by not submitting a site then wouldn’t we want to follow their lead. Time and research shows us that the days of submitting our sites to over 1000 search engines is long gone. SEO Professionals advise us that if we want to spend $69.95 then spend that money on submitting your site to one of the leading directories. One of the directories that Google suggest we submit to Goguides.org and their submission fee just happens to be $69.95.*comScore Media Metrix Search Engine Ratings
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Here are a few things you can do on your end to make the search engines take your Web site more seriously:
- Submitting articles to Web sites that will put a link back to your site is one way. Google likes to see articles posted on the Internet pointing back to your site.Here are a few article sites your can check out.
www.goarticles.com
www.articledashboard.com
www.articlealley.com
www.articlebar.com/submit
www.ideamarketers.com
www.media13.com
www.ezinearticles.com
www.articlecity.com
www.easyarticles.com
www.a1articles.com
www.articleblast.com
www.articlesbase.com
www.articlesfactory.com
www.reprintarticles.com
www.articlehub.com - Exchanging links with Industry Related Web sites is also a great way to give your site more visibility. Find Web sites in your industry that your can ask to exchange links with. The theory being if other great sites that are related to you think you’re important to link to then you must have something to offer and they’ll give you a better ranking.
- When making a post in forums or blogs be sure to include your website address.
- Display Your Business URL Everywhere - It may seem pretty obvious, but you’d be surprised how many business owners have a website but don’t advertise the fact.
- Lastly, think of your website as a second office location. Any visitor should be able to get as much information from your Web site as they would if they walked in your front door. Remember your website gives your business creditability…use it to your advantage! The more your visitor know about you, the more likely they are to do business with you.
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Did you know…that a link from a site that you do not link back to has more weight then one you have exchanged or traded.
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