Search Engine Academy of South Carolina

I had a big surprise today that I just have to share with you all!

Robin Nobles, Author and SEO Industry Leader has included the SEAofSC Blog as an example in her new E-Book, entitled

Content Challenged No More - Over 100 Ideas for Your Web Site

The Search Engine Academy of South Carolina will be featured as Tip#55 in her new E-book.

Insert from her e-book…

#55 - Personalize your site so your customers know whom they’re talking to.
This isn’t as much about building content as it is about building trust
and branding for your site. A perfect example is Tracy Fredrychowski, who
is the core of her Web site’s blog:
http://www.searchengineacademysc.com/blog/

Tracy is a trusted source of information, and her articles, tips, YouTube
posts, and photos are inspiring and always helpful. Be sure to sign up for
her RSS feed and have access to her advice on a regular basis.On your own site, you can follow in Tracy’s footsteps by offering expert
opinions, answering questions, giving product reviews, and writing
articles, all under the valuable brand you’ve created for your site.Robin’s new e-book will be for sale very soon so keep watching this blog for the release date.

Also be sure to visit Robin’s Blog - Idea Motivator

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 By now you have all heard about Google launching its Universal Search this past May. Since then I have been watching and testing it myself to see exactly how it was going to effect our rankings. My finding are nothing but good for us SEO’s, that have been building search engine friendly Web sites and taking advantage of vertical search services and vertical search engines.
 
 Let’s first explain how the new Universal Search works.
 
 Google has started to mix listings from their news, video, images, local and book search engines (their vertical search services) among its regular searches that are crawled from the actual Web.
 
 They predicted that Universal Search would have a big impact on those marketers that did not take into account the importance of vertical searches, but those marketers that saw to it that their sites were listed in various vertical searches should not see a big difference. What they will see is more exposure for their marketing message.

Read the complete article at http://www.searchengineacademysc.com/seo_marketing_articles/universal-search.htm

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As with any new change on the Internet, Google’s Personalized Search has definitely set the SEO world a buzz. In February, Google launched it’s new personalized search and now that the dust has settled it is time to really take a closer look and see how it will affect our search engine optimization efforts.Let’s back up for a minute and explain exactly how personalized search works.

Google’s personalized search re-orders search results based on your history of past searches, giving more weight to topics that interest you.

Personalized search also maintains a history of your searches on Google, allowing you to revisit pages you previously viewed by scanning through your history. Of lesser importance are any favorite sites you have bookmarked and things you have added to your personal homepage.

Google says that their main focus for personalization is to reduce spam and provide more relevant results.

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Back in February Google rolled out it’s new Personalized Search Results. What this actually means is your search history is now recorded every time you are logged into your Google Account. If you use Gmail, AdWords, AdSense, Groups, or Alerts, you will automatically be shown search results tailored to your past search history. By default Google will be adding Personalized Search functions to all new accounts.For example, if you are searching for ‘bass fishing’ and have searched for ‘South Carolina’ before, the first few search results will show you ‘bass fishing in

South Carolina’. This helps in reducing the number of search results and is most likely to provide you the most relevant searches in the shortest possible time.You can see non-personalized results by logging out of your Google account or you can turn Google’s personalized web search results off by adding &pws=0 to the URL of your search query.

So how does this effect Search Engine Optimization? As SEO’s we strive to create quality content for a good user experience so our optimization methods will fit right into Google Personalized Search Results. There is a wonderful article on

Search

Engine

Land by Nick Wilson that talks about some SEO methods we are going to need to start thinking about when it comes to optimizing for personlaized searches, read the article: Optimization Practices for Google Personalized Results

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