Search Engine Academy of South Carolina

We get this questions all the time from our students since Google cracked down on buying and selling links that pass page rank.

This is Googles response to that very question and the very same answer I give all our students at The Search Engine Academy of SC and Atlanta, GA.

Not all paid links violate our guidelines. Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results. Links purchased for advertising should be designated as such. This can be done in several ways, such as:

• Adding a rel=”nofollow” attribute to the <a> tag
• Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file

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