Search Engine Academy of South Carolina

Do you know your Web site needs help but just can not get away to join us for one of our 3 Day Workshop?

We may have the answer for you! Our SEO Consulting sessions are designed to show you exactly what you need to do to get your Web site to perform better in the search engines. Our SEO Consulting Session begins with a 50 Point Web Site Review.

The 50 point Web Site Review will discover all your sites strengths and weaknesses.

Your Web site can be one of your companies biggest assets, so we take our time to review every aspect of your sites presence on the Internet.

The review will cover these 6 aspects of your site:

Basic One Page Optimization
Site Architecture
Usability Analysis
Advanced SEO Factors
Social Media Marketing
Local Search

Once our 50 point review is complete we will supply you with a complete detailed report that will recommend changes that will help increase your Web site rankings.

Order your 50 Point Web Site Review Today!
$350.00

SEO Sessions are offered through Phone, Email and/or On-line meeting formats.  We will walk you through each step to ensure you completely understand each recommendation made to your site. 

Once the initial Review is completed and time or know how is not available to implement all the recommended changes we can asset you in carrying out the updates to your site under our SEO consulting services at $75.00 per hour.

If you’re looking to get your Web site compliant and functioning at its highest level in the search engines these SEO Consulting Sessions will detailed out exactly what needs to happen on your site for optimal success on the Internet.

Order your 50 Point Web Site Review Today!
$350.00

Not sure this type of consulting is the right for you?
The principles used in our SEO Consulting Sessions and our 50 Point Web Site Review are the same procedures that are taught in our Workshops. Each session is based on the same techniques we have used for years on our own sites and which have all resulted in premium organic results for us. Each report and/or outline will clearly detail every step to assure you completely understand each task.

Our goal is to provide you the latest information available to keep your site competitive on the Internet while teaching you how to properly take care of your Web sites investment.

We review your Web site and offer our professional advice and detailed instructions per each session.

If you are confused on where to start or what to do next we provide you a detailed analysis of your site with instructions on exactly what needs done to bring your site up to search engine standards.

If you would like to apply the same principles and techniques used by Professional SEO’s and taught in our workshops to your Web site order your 50 Point Web Site Review Today!
$350.00 

There are no guarantees: no minimum Page Rank value and no guaranteed search engine positioning.

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With the competition online increasing everyday it is vital that you develop the most compelling landing pages as possible.  Your landing pages determine ho your potential visitors respond to your product or service.  Below are a few questions to ask of your self to be sure you are developing successful landing pages.

1. Is your contact information in an area that is easily visible? 
2. Does your visitor know exactly what call to action you ant them to make?
3. Do you clearly display pricing of your product or services?
4. Does your landing page offer exactly what was offered in your ad?
5. Are your terms of service clearly stated?
6. Is your Web design consistent from page to page?
7. Are you promoting related products on your landing pages?
8. Have you added security seals to convey a sense of safety?
9. Have you included images of your products that are appealing to your visitor?
10. Is your description detailed to encourage a sale?
11. Have you included testimonials or product reviews?
12. Is your “Buy Now” button clearly visible?

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Latent semantic indexing adds an important step to a Website indexing process. It records which keywords a document contains, the method examines the Web site as a whole, to see which other sites contain some of those same words. LSI considers sites that have many words in common to be semantically close and ones with few words in common to be semantically distant. This simple method correlates surprisingly well with how a human being, looking at content, might classify sites. Although the LSI algorithm doesn’t understand anything about what the words mean, the patterns it notices can make it seem astonishingly intelligent.

(Keywords: Synonyms, related keywords, ontology, thesaurus, lexfn.com, l3xicon.com, Google sets, keyword relationships, “theme density” versus “keyword density”)

When the Florida update happened, if a page was targeting too aggressively, pages would be stopped and no more ranking. Most commercial sites were gaming the money pages and keywords at that time. Back then, search engines were trying to figure out whether text was natural or not. However, times and SEs (search engines) have changed.

In today’s search engines, (example) if the keyword phrase or term is “bass fishing” they can tell that the word “bass” is related to it and will highlight that in the search engines.

SEs are changing from “give me what I said” to “give me what I want.” They are moving to knowing what people are searching for, and it’s an ongoing activity to locate users’ true intent. (”…Google uses a best-in-class spelling suggestion system, an advanced synonyms system and a very strong concept analysis system, a world class localization system. . .”). So is something like latent semantic indexing used? Most certainly! In search queries–you’ll see the “related searches” at top or bottom–in other words, they “know.” Sometimes you can see where they screwed up mathematically. They are testing all the time, and it’s of course all about relevancy.

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Google Maps

It is getting more important for your Web site to show up in the maps section of Google (which is also referred to as the “10 Pack”) especially if your business is a brick and mortar business.   The issue is how do you get there and how do you stay there once you are there.

Let me explain….

First did you know that 30 to 40% of all searches are local?  For instance people who are searching on a doctor or a car wash normally attach their search to a geographical location.  Such as “Doctors in Lexington SC” or “car wash near Highway 1, Lexington SC.”

Google has been working for years to provide searchers with the ability to search with local intent.  Since the implementation of Universal Search earlier this year, they have made it easier for local business to show up in their “10 Pack” and help drive traffic not only to their businesses but to their Web sites as well.

The one thing that differs is that the Google Map algorithm is completely different then the algorithms used to determine regular rankings in the SERP’s. 

Just how are they different?

Regular rankings in the SERP’s rely heavily on your on-page and off-page factors from your Web site where as Google Maps rely on factual information they have about your business and the trust factor that you have earned with your business listings through business directories such as the Yellow Pages, infousa.com and localeze.com .  Google relies on your business listings or profile to determine rankings.

Note: It is possible to rank in the “10 Pack” without having a Web site.

If your industry or location is highly competitive then they will start using your Web site as a determining factor when ranking you in the “10 Pack” but only after they have looked at business profile.

So how can you improve your Google Map listings?

• First and foremost add your business profile to Google Maps. Enhance your listing in Google maps as much as possible.  Verify your listing using the phone verification method for quicker results.
• Standardize your information by being sure you are listing your business name, address and contact information the same in all of your online profiles.
• If Google goes to your Web site for additional ranking information make sure your business location, address and phone number including area code is all listed in straight html code and not embedded in a graphic.
• Optimize your site for the localities you want to be found in.
• Work on getting reviews for your business within Google Maps. 

I hope this helps you understand how Google Maps work and gives you some insight on how they determine if your business appears in the “10 Pack.”

For more SEO tips sign up for our SEO tips of the day at:

http://www.searchengineacademysc.com/seo-tip.htm

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I was excited to test Google’s new browser “Google Chrome” and have spent a better part of today testing it.  I have decided not to set it as my default browser on both of my computers but I have downloaded it on one so I can continue to watch and test it.  It is in BETA right now and I usually make it a rule not to change to something permanent until it is out of BETA. 

This is my opinion so far…

·     I really like its clean design…no more messy toolbars cluttering my space.

·     Seems to be a quicker when searching.

·     I love the fact that each of your searches operates in a new session which means if you visit a site that crashes your browser only that search session will close.

·     I still rely on some of the old Google toolbar settings which do not come with Chrome so that is a disappointment.

·     I do a lot of Social Media Marketing and use Stumbles Toolbar to “Stumble” sites.  With Chrome there are no options to install additional toolbars.

·     Chrome only works on Windows XP and Vista.

As far as I can tell with the testing I did today this browser is perfect for someone who likes the simplicity of a clean and tab browsing. But it does have many new features that you may enjoy.  Go give it a try…download it and check it out and let me know what you think. 

http://www.google.com/chrome

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