Search Engine Academy of South Carolina

Blog Posts – This involves getting respected bloggers to write about you or your website. In addition to the benefit of having the topics discussed by recognized “experts,” often they will link back to your website within relevant text with an appropriate anchor text link. 

Press Release Marketing – Press releases are a marvelous way to increase the visibility of your website. They get your news and information in front of a potentially limitless audience through targeted distribution. 

Article Marketing -  Article marketing actually provides two benefits: it gives you contextual links back to your website and it allows your site to become the authority on a given topic. Because those who read articles you’ve written on a particular subject are generally following a link because they are already highly interested in the topic, traffic to your site will convert better than typical search traffic. It’s crucial that you provide articles that are informative, nut just fluff, and that you place them on high quality sites that are respected. 

Blog Comments – Commenting regularly on relevant blogs can be a great source of traffic and links for your websites. 

Bookmarking – Getting your site noticed on sites social media marketing that rate sites for their quality and interest can lead to impressive as web surfers visit and vote. Be sure you’re bookmarked on these popular sites for lots of incoming links.

Directories – Directories are pretty straightforward – steer clear of those that will accept everyone one and look for those that have editorial reviews. The more discriminating the directory site, the better the ranking you’ll get by being associated with that particular directory. If the directory has particular standards you need to meet and a review process before you can be accepted, it’s a good sign that the directory is a respectable one.

Videos – YouTube and other sites allowing you to post your own videos with links back to your site are great ways to increase traffic to your site. These days there’s no predicting what videos will go viral, and short “how to” videos are an excellent way to educate viewers and build trust.

Social Media Marketing – On Google’s own webmaster forum social links were recognized as a valuable source for inbound links – you can’t find a much better advocate for the validity of this source of incoming links. Because of the informal, social-based nature of this form of marketing, search engines tend to trust these links. 

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