Search Engine Academy of South Carolina

It’s been a long time since I have addressed Google’s Page Rank.  It almost seems as if it has fallen off the face of the Internet.  It defiantly is not as important as it used to be but there are still some factors to using a pages PageRank to help build link popularity to your site. 

In the days of old everyone was concerned with a pages rank.  We are seeing a shift away from this and concentrating on other things like Social Media Marketing. 

Today PageRanks most important element is the effect it has on a pages in-coming links.  The PR of the page itself does not have as much influence as it used to for helping in ranking for specific keyphrases.  However, the PR of an in-coming (keyphrase-relevant) link does help with ranking for that specific
keyphrase. 

So what does this really mean for you? It means that you should look at the sites you are trying to get to link to you.  Look only for those Web sites that are industry related and have a PageRank of 4 or higher.  Those are the pages that are going to benefit you the most in building your link popularity.

As far as internal links goes the PR of your internal pages help with internal linking and, therefore, the way you pass and distribute Google PR throughout your site via absolute vs. relative URLs does make a small difference on ranking. 

So you should still be concerned a little bit about your internal linking by always choosing absolute linking vs. relative linking for your internal pages and always look for those sites that link to you that have a PR of 4 or higher.

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