Search Engine Academy of South Carolina

I watched a short video the other day with Jeffery Graham interviewing Matt Cutts from Google.  They were talking about some basic things you can do to help Google index and find your pages faster.  They are common things but we often get so tied up with trying to figure out the hard stuff we forget to check and make sure our pages have some of the basic SEO techniques applied to them first. 

#1 - Are you giving people what they are looking for?  Have we really sat back and thought about what people will be typing in when they are coming to our site.  Have we done any keyword research to back up our choice of keywords and keyword phrases?  I know for a fact that many of my students will come to one of our seo workshops and say they want to come up in the SERP’s for a particular keyword phrase but when I look at their site they have not even included that word on the site.

This is the most basic tip.  Include the words you want to come up for in your text starting with your title tag and description tags.  Your title tag is the first impression someone gets of your site and if the words they are looking for is include in the title and snippet of information ( the description tag) they first see in the SERP’s it will defiantly give you a better chance of them clicking on your site.  Give your users exactly what they are looking for and you will be automatically building trust and confidence in your site from the get go. 

#2 - Incoming links and more incoming links - Most of my students struggle with this fact but Matt Cutts made it real simple.  He suggested that if you are struggling with getting industry related links pointing back to your site start a blog!

Blogs are great way to participate in the on-line community while adding good rich content to your site.  If your start posting about things that interest you about your products or services or even you industry other people will find it interesting as well.  Blogs work like a big viral marketing plan.  One blog post can be linked to another which can be picked up by another blogger and the virus goes on and on.  Linking will come natural without you having to try very hard if you start blogging about what you know….your industry!  Blogs also help add pages to your site and helps in adding fresh content to your site on a regular basis.  We know that Google loves fresh content so this is a no brainer.

#3 - Matt stated that one misconception to Google’s indexing policy was that it takes months for a new site to get indexed on Google.  He said that this is highly unlikely and that it usually only takes them less than a month.  They refresh their data base about once a month now and if you take advantage of your Google Webmaster tools and submit a Google XML sitemap it may take even less some days within days.

Again these are just a few basic SEO tips that you can apply to your Website today.  If you would like to receive tips like this on a daily basis please feel free to signup for our SEO Tips of the Day. 

http://www.searchengineacademysc.com/seo-tip.htm

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