Search Engine Academy of South Carolina

#1 - Deliver what you’ve promised - Provide your visitor high quality content on your pages, especially on your home page. Google is looking for pages that contain useful information that will attract many visitors and entice webmasters to link to your site. Think if the words your visitors would type in to find your pages and be sure to include those words on your site.

#2 - Build your incoming links - By building your incoming links you’re are helping the Google crawlers to find your site and giving your visitors greater visibility to your site in the search results.  When Google serves up search results they combine PageRank with sophisticated text-matching techniques to display the most relevant pages.  They are looking for natural industry related links pointing to your site.  Natural links to your site develop as part of the dynamic nature of web sites when those sites find your content valuable and think it would be helpful to their visitors to link to your site.Google can distinguish through their algorithms the difference between “natural links” and “unnatural links” that are specifically to make your site look more popular to the search engines.

#3 - Make your site accessible - Build your site with a logical link structure.  Every page should be reachable from at least one static text link.

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