Search Engine Academy of South Carolina

Are you looking for a quick way to drive traffic to your site? In as little as 48 hours you could have a first page listing on Google just by taking advantage of the power of press releases.While tradition media outlets like newspapers, magazines, radio stations and news agencies are still a great way to target journalists many are not aware of the power one press release can have on driving traffic to your Web site.If you have never written a press release and do not know where to start visit PRWEB.com they have a great tutorial on how to write your first press release.http://www.prweb.com/writing_release.php

Here are a few basic guidelines to get you started:

1. Optimize your press release just as you would a page on your Web site.  Include your most important keywords in the press release title and first paragraph.
2. Hyperlink to your important pages on your Web site with suitable keywords as anchor text. When the press release is distributed these links will be picked up by distribution  partners
3. With Google’s Universal Search, Google has started showing press releases in its organic search results.  If your press release is well optimized, it can rank in two or three days in the Google’s organic results.

Press releases can be extremely valuable for both long and short term purposes.  One press release may not give you a great deal of exposure by if you dedicated yourself to writing one a month you are sure to drive additional traffic to your site fairly quickly.