Search Engine Academy of South Carolina

Your Web site is becoming not only a means to bring people into your business it is also becoming the talk around the water cooler, posts on blogs, part of email blasts and so much more.  Knowing this it is increasingly more important to make our sites as sticky as possible.   Visitors are looking past a Web site as a lone source of information they are looking at competing Web sites, message boards’ referrers from friends and associates and even more. So what is our goal now? It is all about keeping your visitors attention and keeps them coming back for more.Let’s examine a few ways you can make your Web site sticky:

1. Make your home page like your front door.  Make the introduction into your site fast and easy.  Stay away from slow loading pages, heavy flash files and forced intros.
2. Open as many windows into your site as possible. Craft your landing pages to directly match your messages in your title tag, PPC ads and any referring site links coming your way.
3. Always offer your visitors something new.  Continue to add fresh content to your site relevant to your sites industry.  Visitors will bookmark your site if they know they can always come back for fresh relevant content.
4. Talk to your visitors. Give your user a way to make comments or ask questions about your content or Web site.  A great way is to add a blog to your site and allow comments.
5. Address FAQ’s. - We are a very instant gratification society now and like to get our questions answered immediately.  Create and continue to add to your FAQ pages.

With the onset of new technology available to us today, creating sticky sites is easier then ever.  Creative content, videos, media players, blogging and so much more is just the start to attracting and keeping those visitors to your site. 

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