Your Web site is becoming not only a means to bring people into your business it is also becoming the talk around the water cooler, posts on blogs, part of email blasts and so much more. Knowing this it is increasingly more important to make our sites as sticky as possible. Visitors are looking past a Web site as a lone source of information they are looking at competing Web sites, message boards’ referrers from friends and associates and even more.
- Make your home page like your front door. Make the introduction into your site fast and easy. Stay away from slow loading pages, heavy flash files and forced intros.
- Open as many windows into your site as possible. Craft your landing pages to directly match your messages in your title tag, PPC ads and any referring site links coming your way.
- Always offer your visitors something new. Continue to add fresh content to your site relevant to your sites industry. Visitors will bookmark your site if they know they can always come back for fresh relevant content.
- Talk to your visitors. Give your user a way to make comments or ask questions about your content or Web site. A great way is to add a blog to your site and allow comments.
- Address FAQ’s. - We are a very instant gratification society now and like to get our questions answered immediately. Create and continue to add to your FAQ pages.
With the onset of new technology available to us today, creating sticky sites is easier then ever. Creative content, videos, media players, blogging and so much more is just the start to attracting and keeping those visitors to your site.
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There is nothing that will help your Web site more than adding good quality content to it on a regular basis. The search engines will reward you with rankings if they see you are constantly adding fresh content to your site.
There is one thing to keep in mind when adding content and that is “great words on your pages plus great words in your link text will result in great rankings.”
It is all a numbers game so the more content you add along with the more good link text you have the more chances you have of the search engines rewarding you with good rankings.
Let’s talk about the link text the search engines are looking for:
- They are looking at your internal links - the links that happen within your own site. They want to see your keywords included in the link text of your internal links.
- Next they are looking for external links that are pointing to your site that include your keywords in the link text.
- They are also looking to see if the Web sites you are pointing to are directly related to your industry.
That being said it is crucial to work not only on your content but also take a close look at who you are linking to, how you use your link text within your own site and lastly examine the link text of other sites linking back to you.
I have been using a source for PLR (Private Label Rights) Articles for about a year now and I would not work on the Web without them. The company I have been using is Underground Articles they provide me 400 new articles every month that I can use to add great quality content to my Web site plus allowing me to announce my articles on their announcement blogs that help drive additional traffic to my site daily.
Go check them out today and start adding fresh content to your site tomorrow!
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Gone are the days when you could just put up a Web site and do some basic optimization to get top placement in the SERP’s. Now days with the competition so great with the mix of Social Media Marketing, Blogging, Videos, News Feeds and so on that your chance of getting one of the top 10 spots for your Web site is proving to be harder and harder.
During my Webinar that was broadcast yesterday I dove into how you can monopolize the Internet by taking advantage of all the Internet has to offer.
If you were unable to attend I have great news you can hear the full Webinar by looking in the archives at the Workshop Resource Center or click on this link it will take you right top the Webinar.
http://www.sew-wrc.com/hub/webinars/webinar-it_s-not-just-about-your-web-site-anymore-20080508.php
Here are a couple comments from those that attened:
I thought I’d take a minute and give you some feedback about yesterday’s webinar — it was most informative. Tracy helped confirm some promotional ideas I’ve heard of before (but never tried), and taught me some new angles, too.
Tracy is excellent and as far as I am concerned she really over-delivered in the info she so willing shared with us. I feel that I am getting much more in return than what the membership fee cost and I really look forward to more chats and webinars.
Just thought I’d let you folks know.
Claudia Brownlie
www.SEO-Innovation.com
Friends at Search Engine Workshops,
Yesterdays Webinar titled, “It’s Not JUST About Your Web Site Anymore” was the most informative lesson I have ever had at Search Engine Workshops. The things I learned about the importance of Social Media have changed my approach to Internet Marketing. Tracy Fredrychowski is a remarkable asset to your organization and I hope she will continue to be involved in the Workshop.
I would like to request having her back to host another Webinar and expand on her successes with Social Media and other insights she has on Search Engine Marketing.
Thank you for providing me with such great information.
Sincerely,
Caleb Schmidt
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In the early days of the Internet and PPC (Pay Per Click) Advertising Web site owners where quick to shell out thousands of dollars to out rank their competitors and grab that #1 spot. Gone are the days where you could put up a simple site targeting some basic keyword and get indexed right away. As more business owners realized the need for on-line marketing the quick and easy days of top rankings where gone as well.
Without a lot of knowledge about ROI’s (Return on Investment) or SEO (Search Engine Optimization) advertisers soon saw their ad cost increase without seeing much of them converting to sales. Many still believe that the only way to quickly get leads to their site is to invest in expensive PPC Campaigns.
I am here to tell you that there truly is a way to combine both PPC advertising with SEO and cut your ad cost and still generate qualified leads to your site. Before we go any further let me explain how both PPC and SEO can work together.
One of the things I often hear from my students is how easy PPC is in comparison to SEO. Seeing that setting up a new ad only takes a few minutes and you can have it displaying the same day. Where as implementing SEO strategies can takes weeks or months to really see the benefit. I do agree with this concept of time but in the end it all comes down to the dollar and sense (yes I really meant to spell sense not cents) of it all.
Dollar = the amount of money you are willing to spend to generate leads
Sense = cutting that cost by properly setting up your ads in conjunction with taking
advantage of free organic search engine listings
If you have jumped on the Web band wagon with sponsored listings and have never really taken the time to do anything other then set up some basic ads and pay your credit card bill each month it is crucial that you take the time to read the following steps. After you review the steps you will need to revisit your ad campaigns, implement the suggestions, include search engine optimization into the mix and enjoy the extra money you will soon see accumulating in your check book. There really is a way to effectively advertise on line without breaking your budget.
Click here to read the complete article on ways to cut your PPC AD Cost
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