Matt Cutts, a senior Google engineer, was recently interviewed and in the interview he offered some advice for small business.
1) Start a blog to give your company a voice. You have a unique personality and a blog is a great way to get heard.
Don’t worry about negative comments, as you can always moderate those or filter them out, allowing only constructive comments to be posted.
It’s important to understand the benefits that blogs have in terms of creating user generated content and the value of this content to search engines.
2) Definitely use videos. If you are creating a video this is a pretty simple process with great results.
All you really need to start with is a tripod, a camera, and a room. Then you quickly record it and put it on YouTube. There is very little cost and it’s very simple to start out.
So there you have it, business advice directly from the most widely known talking Google head… start blogging and use video. That combo will give you the most exposure and bang-for-the-buck online.
I couldn’t agree more. Start a blog and allow people to comment on your posts. That will literally force the search engines to come back and spider the new user generated content.
The video can be as simple as “show and tell” what you have. Think of it this way… if a picture is worth a thousand words, a four minute video his worth millions.
When you upload the video to YouTube, all you need to do, is link to the video from your blog, and you won’t pay a dime for hosting it, even if it’s watched a bazillion times.
If you’d like to get more advice, watch the full 20 minute interview with Matt Cutts, click to MilestoneInternet.com and go to their blog.
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