Search Engine Academy of South Carolina

There are four parts to a properly setting up your Pay Per Click ad text:

1.      Compelling Headline – The first line of your ad is the one the searcher sees first.  It should include your keyword phrases so when the searcher sees the keyword phrase they searched for they will automatically make a connection with your ad.
Example: Triton Bass Boat X20

2.      Clicking Trigger – The clicking trigger should be those words that entice some one to go further. Think of your clicking trigger as a solution to problem or an answer to a question.  What conditions in someone’s life would need to be happening if they where looking to buy a bass boat.
Example: Tournament Ready

3.      Benefits - The benefit is something that your product will do for the searcher or why someone should do business with you. Normally the benefit is what entices someone to buy one product over another.
Example: Unmatched Riding Comfort

4.      Call to Action – Your third line should introduce a sense of urgency so they will take immediate action. The call to action takes your visitors by the hand and tells them what to do next.
Example: Order Now Save $1000

If you enjoyed this post, make sure you subscribe to my RSS feed!