Article marketing is one of the easiest and quickest ways to flood the Internet with information about your industry. Many Web site owners are confused and often overwhelmed with trying to learn how to unlock the vault to Internet success. With all the information on search engine optimization, internet marketing, search engine algorithms and the ever changing landscape of the Internet it’s a wonder why many are given the wrong combination.Web site owners come to us for training with many backgrounds. Some are very technical and excel with competitive intelligence. Some have a design background and can relate to designing a site that is user friendly. All understand and can implement basic search engine optimization. But my greatest challenge is to teach everyone (even those who say they can not write) how they can take article marketing and leverage the Internet to their full advantage.
| Just as the saying from Donnie and Marie (yes that’s aging me) “She’s little bit county, he’s little bit rock and roll” I look at Article Marketing the same way, “It’s partly science and a little bit art and persistence.” |
From the very first step of writing to the very last of seeing it get indexed I have come up with an 8 step combination to ensure article marketing success.
Learn in 9 Steps how to apply Article Marketing to your Web site. Read more>>
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Link building is becoming a real art when it comes to directing “good” traffic to your Web site. We have all heard of the penalties that Google is now applying if they think you are participating in paid link programs. So the number one question I get these days is “what is considered good link building?”
One of the main things I try to emphasize is the search engines are looking at your site and wanting to see that you are directing your visitors to other industry related sites. They are looking for similarities on sites that you are pointing to and those sites that you are pointing to.
In days of old it was easy to purchase links and not worry about it because the more links you had the better. It is not like that anymore the quality of that link is far more important that the quantity of links.
Well adjusting our practices I have come up with my top 10 Link Building Principles that we use everyday when building links for our Web sites.
- Match the titles of your link text to that of the page you are linking to. Review the sites you are linking to and see what is listed in their title text. Include some of the keyword phrases that they use in their title with your link text.
- Vary your link text – avoid patterns. When adding your site to other Web sites submit variations of link text so all your incoming link text is not the same.
- Get links from high Page Rank pages. Page Rank is becoming a not so important tool but we still use it when looking for industry related Web sites to link to.
- Submit your site to Industry Related Directories. – Check our www.smartylinks.com
- Make comments on industry related Blogs
- Create a Squiddo page for your main keyword phrase. – Want to learn more about Squiddo read my blog post “Squiddo Meets Bum Marketing”
- Create a Press Release written around your keyword phrase on www.prweb.com
- Write Articles and submit to article marketing sites. For my top Article Marketing Sites read my Blog post, “Top Article Marketing Sites”
- Answer questions on Yahoo! Answers.
- Utilize a company like Article Underground where they allow you to post your articles on announcement Blogs.
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Marketing your services online or offline can be a daunting task and one that never ends and building your opt in list can be even more challenging. In today’s marketplace every business competes with thousands of other companies and sometimes it all comes down to how well you market your services that count. I have spent a better part of the last 6 weeks concentrating solely building my opt-in subscriber list.
Building my subscriber list is a valuable marketing tool for me and I give a lot of value to my subscribers that sign up to receive our FREE SEO Tips of the Day. They are readers that are truly interested in what I have to say and I am excited to share my knowledge about search engine optimization and internet marketing with them on a daily basis.
Let me share with you my 10 marketing approaches that helped double my subscriber list in six weeks.
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Make blog posts that entice readers to learn more. Add a call to action at the end of all your post…in our
case it was to sign up for our FREE SEO Tips. -
Answered questions on Yahoo! Answers. Set up an account with Yahoo Answers and frequently sign into your related subject area and share some of your knowledge by answering questions in your field. Invite your reader to signup for your newsletter to learn more about your subject.
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Set up a Google Alerts for some of your keyword phrases so when any one blogs about your subject you will be notified via email. Comment on the Blogs that you feel you can contribute to and it will send new traffic to your site.
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Answer emails from authorative sites. Often authorative Web sites will send emails out looking for information from its subscribers in exchange for free listings or advertising in their publications. Take a few extra minutes to read what they have to say …who knows it may just land you a free listing in their newsletter or magazine.
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Submit articles to Industry related newsletters. Most publishers are always on the look out for new articles to publish in their publications.
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Look in your own backyard for publications you can submit your articles to. Chambers of Commerce’s are a good place to start. They are always looking for material to help their members and if you have an article that could be of interest they often will include it in their publications sending you new traffic and most times for free.
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Hold free mini seminars or workshops to answer questions in your field of expertise in exchange for sign ups to your subscriber list.
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Participate in business expos and offer a chance for a give away in exchange for a signup to your subscriber list.
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Hand out business cards that have your subscriber information on the back.
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Include your signup in your signature line of your emails.
Can you use any of the tips to build your list? Try to think of ways that are completely different than what your competitors are doing and you too may well be on your way to doubling your subscriber list in as little as 6 weeks.And by all mean if you are not already a subscriber to our FREE SEO Tips of the Day please sign up here:
http://www.searchengineacademysc.com/seo-tip.htm
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SEO-Browser allows visitors to view their website the way search engines do. The results show you the metadata, page load time, number of links and the description and keywords the search engines see. It also allows you to view the page in HTTP script, check links and view the source code. This handy little tool can provide a lot of useful information about how search engines see your site, which, in turn, can help you improve search engine rankings.
Give it a try you may discover some things you did not see before.
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