Search Engine Academy of South Carolina

What are “backlinks”? Backlinks are links that are pointing towards your website. They are also knows as inbound links. The number of backlinks is a good judge of the popularity of a website. Backlinks are important for search engine optimization because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

When search engines calculate the relevance of a site to a keyword, they consider the number of quality inbound links to that site. So you should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters. A search engine considers the content of the sites to determine the quality of a link. When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, they are considered less relevant. The higher the relevance of inbound links, the greater their quality.

Building quality backlinks is extremely important to Search Engine Optimization, and because of their importance, it should be very high on your priority list in your SEO efforts.

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