Search Engine Academy of South Carolina

Often people are so concentrated on what is on their Web site they bypass the most important element of it, that being their title tag. 

Have you taken a good look at your title tags lately?

Have you done a search on your most popular keywords or phrases and seen how your sites title tag compares to your competitors?

Does your title tag compel someone to click on your site out of all the other choices on the page?

Have you included the three elements of a good title tag?
Keyword - Trigger - Benefit 

Let me show you some examples I found today on some compelling title tags against some not so exciting ones. 

My search for this example was coffeehouse:

Coffee House
Pretty common…does not give us any direction or makes me want to click on it.

Wayward Coffeehouse :: Late Night Organic Coffee in Greenwood …
Getting better I am interested in what Organic Coffee is and it is good to know at a glance that they are opened late at night.

Savor the Flavor Coffee House Lincoln Park | Ice Cream & Dessert …
Now this one is a great one it has combined the three elements.
Coffee House - Keyword
Savor - Trigger
Flavor - Benefit

My search for this example was chocolate:

Wilbur Chocolate
Pretty common… the chocolate company + chocolate, nothing out of the ordinary unless I was looking for that exact type or company.

CHOCOLATE SKATEBOARDS
Certainly peaked my interest to click on the site to see “Chocolate Skateboards.“

Anette’s Chocolates Napa Valley - ENJOY CHOCOLATE WINE SAUCES …
Now this one gave me a bit of everything.  It included the 3 factors of a good title tag plus it highlighted something that may very well be their niche in the market, “chocolate wine sauces,”  you don’t see that much!  I just had to click to see what it was all about.

So you see how something as simple as setting the correct title tag can make the difference between clicking to your site or by passing it and clicking onto your competitors. 

I encourage everyone to do a “Title Tag Audit” on your site today!