I came across a great guide today that I just had to share with you all. Aaron & Giovanna Wall wrote “The Blogger’s Guide to Search Engine Optimization” and it is a great guide on how to optimize your Blog.
Here is a inserp of the Guide but please take time to follow the link adn read the whole guide:
Why Blogs Are Different Than Static Websites
SEO for a blog is different than SEO for most other websites, largely because of the social elements baked into blogging technology. SEO for blogs is less about buying links or tricking inadequate search technology. SEO for blogs is more focused on giving people something to talk about and creating something worthy of attention.
The Social Nature of Blogs
- RSS and feed readers make it easy for readers to subscribe to every post you write, and be notified the moment you publish it.
- Many people who read blogs also write them, and many of them have hundreds or thousands of subscribers. If a few reputable bloggers syndicate your story it can have a cascading effect where many of their readers share your story.
- Popular blogs that solicit reader feedback may have dozens or hundreds of comments on each post, adding unique content which the page can rank for.
- Optimizing a blog is more about capturing attention and getting credit for spreading ideas than it is about optimizing page copy to match search relevancy algorithms.
Domain Name Registration & Blog Hosting
Services such as TypePad, Blogger, and Wordpress.com allow you to host your site as a subdomain off of their sites. Do NOT do that! Some of those services offer a limited set of features and/or prohibit placing ads on your site. It can take months or years to build an audience. Rather than eventually moving your site away from one of these services, you are better off starting with your own domain name and hosting it with a reliable web host.
You can register your own domain name for less than $10 at GoDaddy.com. Dreamhost is an affordable web host, and they offer one click install of the Wordpress blogging platform.
Read the complete “Blogger’s Guide to Search Engine Optimization”
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What are “backlinks”? Backlinks are links that are pointing towards your website. They are also knows as inbound links. The number of backlinks is a good judge of the popularity of a website. Backlinks are important for search engine optimization because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.
Building quality backlinks is extremely important to Search Engine Optimization, and because of their importance, it should be very high on your priority list in your SEO efforts.
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There are only 2 more Workshops on the schedule before tuition goes up February 1, 2008.
Don’t miss out on these low prices before we have to raise our tuition to standard US pricing. Save over 25% by signing up for one of these last 2 workshops on the schedule before the 2008 prices go into effect.
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Lexington, SC - December 4, 5 & 6th, 2007 - 3 Day SE Blitz
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Lexington, SC - January 7 - 11, 2007 - 5 Day Mastery
REGISTER TODAY
http://www.searchengineacademysc.com/registration.htm
If you have ever wanted to master search engine optimization, this is the most comprehensive hands-on workshop ever presented and it is restricted to just 6 attendees only, which means a much more personalized SEO session for you.
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We can define SEO (Search Engine Optimization) as the art and science of achieving higher rankings in the organic search results.
As an SEO you may have to spend a great deal of time explaining the differences between the two. Being able to properly define these two factors will distinguish you as the SEO that stands out in the crowd and becomes successful to the one that gets lost n the crowd.
With the shift in the Internet world the “textbook style SEO” is not providing top rankings on it’s own as it once did in the past. We are now seeing a great shift in the results to sites that have a good balance between both the science and the art of SEO.
Read the complete article found on our Web site at:
http://www.searchengineacademysc.com/seo_marketing_articles/difference-art-science-seo.htm
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I just had to show you all some hard proof of what the Power of Press Releases have.
We have an upcoming 3 Day SEO Blitz Workshop on December 4-6, 2007 in Lexington South Carolina. On Monday the 12th, I submitted a Press Release to www.prweb.com for $80.00 and here it is only Wednesday the 14th and Google already has it indexed and it is showing up on page #1 out of 58,900 competeing pages for “south carolina seo workshops.”
WOW…isn’t that amazing and so very easy.
If you are not already using the Power of Press Releases check out http://www.prweb.com and see how easy they make it.
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Often people are so concentrated on what is on their Web site they bypass the most important element of it, that being their title tag.
Keyword - Trigger - Benefit
Let me show you some examples I found today on some compelling title tags against some not so exciting ones.
My search for this example was coffeehouse:
Pretty common…does not give us any direction or makes me want to click on it.
Getting better I am interested in what Organic Coffee is and it is good to know at a glance that they are opened late at night.
Now this one is a great one it has combined the three elements.
Coffee House - Keyword
Savor - Trigger
Flavor - Benefit
Pretty common… the chocolate company + chocolate, nothing out of the ordinary unless I was looking for that exact type or company.
Certainly peaked my interest to click on the site to see “Chocolate Skateboards.“
Now this one gave me a bit of everything. It included the 3 factors of a good title tag plus it highlighted something that may very well be their niche in the market, “chocolate wine sauces,” you don’t see that much! I just had to click to see what it was all about.
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DID YOU KNOW….
1–Did you know that you do NOT have to be a technical thinker,
nor a Web designer in order to rank in the top results?
We don’t just tell you how — we sit down right beside you and
we SHOW you exactly how it’s done right on your own computer!
2–Did you know all training is delivered with hands-on,
step-by-step instruction facilitated by recognized and
experienced SEO industry educators.
Direct, personalized instruction from:
Tracy Fredrychowski - SEO Professional
3–Did you know that by attending the SEO Mastery workshop, you get
6 months of SEO mentoring and support to help ensure you are on
track and stay on track to get those top results. (no extra charge)
4–Did you know that when you register for the 3-Day Workshop,
we also include bonuses and discounts on programs, paid memberships,
educational materials, access to our forums, major discounts,
instructional chat sessions and much more for ongoing support.
5–Did you know you’re bound to discover at least a few new
strategies that you have NEVER learned before. Much of the
Workshop material is not taught anywhere else but at the
Search Engine Academy network of schools.
6–Our workshops allow you to learn in a small comfortable group
where the focus is on building YOUR SEO skills manually.
7–We benchmark your progress on a daily basis to ensure you have
a firm understanding of the complete process.
8. The Search Engine Academy Workshops teach you the very freshest
SEO strategies that are backed by genuine research.
9. Your hands-on training is not just based on vague theory or
guess work, but it is based on a systematic process that works
regardless of high competition and all techniques are 100%
white hat.
10-Did you know that your Workshop TUITION, AIRFARE, ACCOMMODATIONS
and EXPENSES are 100% DEDUCTIBLE as a business expense?
We’ve done absolutely everything we can to to make learning SEO
skills fun and simple. No tricky upsells or gimmicks. Nothing
but logical, skill building exercises with teaching and practical
demonstrations and examples, followed by a 6 month mentoring program.
It’s hands-on, personalized training with a 100% focus on YOU!
Just grab you laptop and come take your Web visibility to a whole
new level! Pre-registration required as class size is limited.
Visit the 3 Day SEO Blitz Agenda for more details.
Or Register Today and be on your way to Web site success!
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Take a few minutes and watch this short video from Google explaining Googles new Analytical features.
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New page on your site? - Blog it!
Do you have a Web page on your site you are trying to get indexed at Google?
Do you have a Blog on your site?
If both of your answers are yes then you have the ideal situation for getting that new page indexed in Google much faster.
The steps are easy and quick and can bring you results fast.
Step #1 - Create your new page on your site
Step#2 - Optimize the page
Step#3 - Add the page to your site map
Step#4 - Write a short overview of the page on your blog
Step#5 - Optimize your blog post
Step#6 - This is the most imporatant step - link to your new page in your blog post.
Quick - Simple - Effective!
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Do you struggle with trying to find the best keywords for your Web site? Does your industry have popular keywords that you find frustrating to optimze for? Have you targeted the wrong keywords before without knowing it?
Good news I found a nice little tool to use that may help from targeting the WRONG keywords.
This tool is called the Keyword Difficulty Check. All you need to do is type in your keyword or phrase and it lets you know how easy or difficult it will be to optimize. It may save you many hours of time in research if you know from the begining what your odds are going to be.
Check it out at:
http://www.seochat.com/seo-tools/keyword-difficulty/
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