Search Engine Academy of South Carolina

Here are some pointers to remember when writing your sales letter for your home page.

• Pay attention to layout. Place your headlines where they will be seen first and arrange your presentation in an orderly fashion. An effective sales presentation is arranged somewhat like a tour. There’s a beginning, middle and an end - in that order.
• A good way to start a sales letter is to ask a question it makes the reader stop and answer it in their mind. DO NOT ask a question that can be answered with “yes” or “no.” You should control both the question and the answer!
• Answer the question in one or two sentences. Explain why your product or service is essential or special.
• Give a convincing answer.
• Address doubts before your potential customer has a chance to think of them.
• You want to describe your product with a benefit.  Describe the value of what you are selling.
• How well does your headline speak to the reader? What is it saying? Is it talking about the services you offer or is it actually describing the benefits of owning, possessing or using your product or service? Far too many people are talking about themselves rather than clearly dialoguing about those benefits. 
• Adding an If/Then statement can be very effective
• Price comes after the benefits. Unless you are offering a blowout bargain, and price is the main benefit of your offer, mention price after describing the benefits.
• Keep the reader’s eye moving by using several “tricks of the trade.”
  • Vary paragraph widths
  • Add personal notes using a script font
  • Use different colors to mark key phrases
• List three good reasons that demonstrate how your product will make the reader’s life better, make him feel more secure, or motivate him to action. Keep the reasons short and powerful. Use statements that suggest positive results, facts, and figures.
• At the bottom add the trust building graphics with credit cards or industry related trust building logos. 
• Tip: Keep your vocabulary simple, short, and to the point.

Your whole focus should be writing sales copy to help compel a visitor response.