Google has just release a new Google Webmaster tool that allows you to mange your sitelinks.
What are sitelinks? They are the page links listed under some search results to more pages within your site. Not all sites will have these added.
Google will only add them to your site if they feel they are relevant to the users search and if your site structure will allow for their algorithms to find good sitelinks
Log into your dashboard and see if Google has added any of your pages to the sitelinks section. If so you are able to block any one you would rather not show. You can find the new tool under the links section of your Google Webmaster tools dashboard.
Currently the sitelinks are completely automated but they say they’re always working on way to improve them and at some point they may incorporate a system to allow webmasters input it the future.
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I had a big surprise today that I just have to share with you all!
Robin Nobles, Author and SEO Industry Leader has included the SEAofSC Blog as an example in her new E-Book, entitled
Content Challenged No More - Over 100 Ideas for Your Web Site
The Search Engine Academy of South Carolina will be featured as Tip#55 in her new E-book.
Insert from her e-book…
#55 - Personalize your site so your customers know whom they’re talking to.
This isn’t as much about building content as it is about building trust
and branding for your site. A perfect example is Tracy Fredrychowski, who
is the core of her Web site’s blog:
http://www.searchengineacademy
Tracy is a trusted source of information, and her articles, tips, YouTube
posts, and photos are inspiring and always helpful. Be sure to sign up for
her RSS feed and have access to her advice on a regular basis.On your own site, you can follow in Tracy’s footsteps by offering expert
opinions, answering questions, giving product reviews, and writing
articles, all under the valuable brand you’ve created for your site.Robin’s new e-book will be for sale very soon so keep watching this blog for the release date.
Also be sure to visit Robin’s Blog - Idea Motivator
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When talking to people about SEO we always get a couple very general questions. I have added a short Video explaining some of those often asked questions.
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One of the hardest challenges you may face as a SEO Professional is getting your customers to understand the importance of your work.
Search engine optimization goes beyond just making a Web site search engine friendly. Understanding how the search engines work and how all the different relevancy factors can affect your optimization efforts. As well as how you can communicate your skills as a search engine optimizer to your potential clients. This is really what your SEO Certification is all about.
As a SEO Instructor I am often ask by my students; “How can I take what I’ve learned in your workshop and apply it to my business, plus find a real value in offering search engine optimization to my clients?”
My answer to this question is always the same:
• First you need to be confident in your SEO skills.
• Second you need to be able to show your customers examples of your ranking results.
• Third you need to be honest and not play up on any industry hype to sell your client on search engine optimization.
If you follow those 3 simple step rules you will not need to prove anything to your clients you will earn their respect instantly and they will want to use your professional services.
Read more on Finding the Value in Your SEO Certification >>
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Here are some pointers to remember when writing your sales letter for your home page.
- Pay attention to layout. Place your headlines where they will be seen first and arrange your presentation in an orderly fashion. An effective sales presentation is arranged somewhat like a tour. There’s a beginning, middle and an end - in that order.
- A good way to start a sales letter is to ask a question it makes the reader stop and answer it in their mind. DO NOT ask a question that can be answered with “yes” or “no.” You should control both the question and the answer!
- Answer the question in one or two sentences. Explain why your product or service is essential or special.
- Give a convincing answer.
- Address doubts before your potential customer has a chance to think of them.
- You want to describe your product with a benefit. Describe the value of what you are selling.
- How well does your headline speak to the reader? What is it saying? Is it talking about the services you offer or is it actually describing the benefits of owning, possessing or using your product or service? Far too many people are talking about themselves rather than clearly dialoguing about those benefits.
- Adding an If/Then statement can be very effective
- Price comes after the benefits. Unless you are offering a blowout bargain, and price is the main benefit of your offer, mention price after describing the benefits.
- Keep the reader’s eye moving by using several “tricks of the trade.”
- Vary paragraph widths
- Add personal notes using a script font
- Use different colors to mark key phrases
- List three good reasons that demonstrate how your product will make the reader’s life better, make him feel more secure, or motivate him to action. Keep the reasons short and powerful. Use statements that suggest positive results, facts, and figures.
- At the bottom add the trust building graphics with credit cards or industry related trust building logos.
- Tip: Keep your vocabulary simple, short, and to the point.
Your whole focus should be writing sales copy to help compel a visitor response.
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The South Carolina State Chamber and the Search Engine Academy of South Carolina (SEAofSC) announce an 8 hour SEO Workshop on October 23, 2007 at the Capitol Center, Carolina First Board Room Columbia, SC. The Workshop is entitled “Learn to Achieve Success with Your Web Site” featuring SEO Professional Tracy Fredrychowski, Instructor at the Search Engine Academy of SC.
Columbia, SC October 15, 2007 – Tracy Fredrychowski, Professional SEO announced today that they will be conducting a special workshop in conjunction with the State Chamber to deliver an 8 hour SEO Workshop to all SC State Chamber and Non-Chamber Members on October 23, 2007 at the Capitol Center, Carolina First Board Room Columbia, SC. The workshop will focus on how you can achieve success with your Web site on the Internet.
Read the full story at: http://www.searchengineacademysc.com/seo_marketing_articles/web-site-ranked.htm
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Website Grader is a free tool that measures the marketing effectiveness of a website. It provides a score that incorporates items like Web site traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the website can be improved from a marketing perspective.Use the form on the site to enter your website, your keyword phrases and your competitors to receive a report about the marketing effectiveness of your website.
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The questions of the day is… should Web Designers know search engine optimization?
Not all of us can create a professionally designed Web site nor do we expect that all Web designers completely understand what it takes to do well in the search engines. Wouldn’t it be nice if these two professional could work together.
Many times our students will come to us with Web sites that they have spent thousands of dollars on only to discover it was created all in frames, solely reliant on flash, or better yet discover it is a sub domain of someone else’s site all together.
Search engine optimization and a good solid web design truly are the backbone of every successful Web site on the Internet. If we can educated Web designers on some of the basic SEO principles and get the SEO’s to consult with designers prior to the development of a site I believe that the two professional can form a great working relationship.
Web designers need to understand some basic SEO principles like:
- Use of keywords in the title tag
- Proper use of meta keyword and description tags
- Internal linking when designing the structure of the Web site
- Only using elements of Flash and not designing the whole site in Flash
- To stay away from Frame sites
- Proper use of CSS and JavaScript files
These are just a few but they all will help a great deal if taken into account when first designing the Web site. This is the first step in creating a successful site.
The next step is to get SEO’s to work together with the designer and understand and be open that the visual aspect of a site is as important as a search engine friendly site. The buying audience is not the search engines they are just the tool to guide a visitor to a site.
If the site has the basic search engine friendly structure from the start then a SEO’s can start working on building its reputation on the Internet.
Combine the basic SEO principles (which is the science of SEO) with the techniques (which is the art of SEO) and you have a team working together to create an awesome Web site.
Are you a Web Designer or a SEO? Which ever you are create a business relationship with the other and the two of you working together as one will make a success story for many Web site owners.
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We are always looking for new and unique ways to build links. We have read or been taught the most obvious but have you thought about these few as well?
- Join your local Chamber or Association and be sure to add these affiliations to your site and get your site listed on theirs.
- Even though Yahoo! is pricey at $299.00 it is a gold mind in your link building with vertical directories.
- Submit to Joe Ant and GoGuides.
- Issue an online Press Release through www.prweb.com
- Backlink your competitors and those ranking ahead of you for link and advertising leads.
- Develop how to videos and submit to YouTube.
- Check into Podcasting.
- Comment of Blogs in your industry.
If you have more that you have tried and would like to share them with us please go ahead and comment to this blog entry.
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