Search Engine Academy of South Carolina

It may be a silly question to ask yourself but making sure your site is sticky is imperative to having a successful site. 

Take a minute and look through your bookmarks on your own computer you will come across a list of sites that you bookmarked because there was something on that site you found interesting or something you wanted to go back to another time.

I looked through mine and I had everything from how to cure black spots in my rose garden to inspirational quotes plus everything in between.  But the most important thing about all of them was that each and every one of them had something that made me save it. 

Take a  good look at your Web site, really try to look at it from your visitors point of view. Ask yourself these couple of questions:

• Do you have anything on your site that is unusual or different from most other sites?
• Do you have your most important call to action above the fold?
• Do you have anything of value you can offer your visitors?
• Do you offer a library of resources or industry related information?
• Have you tried to add visual content to keep your visitors attention?
• Do your photos or graphics appeal to your specific buying audience?

Take a good look at your site and try to add or change your site with some of the above tips in mind and you can make your site a sticky one.

Here is a great way to add unusual but unique content to your site…add a “Did you know section.” 

For example:

If your site is an online toy store you could add this content to your site in a catchy highlighted box or graphic on the home page that said;

Did you know…The ratio of Barbie dolls to Ken dolls sold each year? Roughly two to one. 

How about this one;

Remember Pac-Man?The name comes from the Japanese word paku, which means “eat.”

You could even use some nostalgia information like this;

In 1900 the Sears, Roebuck and Co. Catalog sold wire jump ropes for .10 cents.

Have fun with your content, make it different and your site will stand out in the crowd and be different which really does make it sticky.