Search Engine Academy of South Carolina

What is the longevity factor?  To put it simple, it is how long your domain name has been visible on the Internet.  Often times a Web site may not have the greatest search engine optimization going for it but often we see the longevity factor come into play in these cases. 

Web sites that have been up and online for a number of years will most likely by pass newer sites with better optimization.  Lots of times longevity sites will have strong link reputation and link popularity which will always out way perfect optimization.

There is evidence that the search engines will actually consider your domain history in their ranking algorithms.   The longer your domain name has been active the better and more trusted your site becomes in the eyes of the search engines.

A couple things to think about if your site may be benefiting from longevity;

1. Always renew your domain name for more than one year.
2. Use a dedicated IP address.
3. Don’t change hosting companies.
4. Don’t change your URL 

This is one case where age is better then beauty!

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