Search Engine Academy of South Carolina

A recent survey done by Jupiter Research of 2,300 Web users found that 67% of those that participated said they had searched for a company name, product or service names, or advertising slogans they saw in offline marketing.  Those who started with an offline marketing message 30% eventually made a purchase.

Amazing isn’t it! As a marketer I have said all along that your offline marketing is as important as your online marketing and this survey certainly holds true to that statement.

The big questions is are you making it easy for those people to find you online?

Here are a few tips:

1. Include yoru site address on all your companies marketing material.
2. Display your URL in all print ads.
3. Be sure to mention your sites’ address on all TV or Radio Spots.
4. Include your phone number with area code plus city, state and zip on your Web site in straight HTM code for the search engines.
5. Get your site listed on Google Maps
6. Optimize your sites pages for specific products or services and your company name and geographical location.

The survey tells us that our customers are already trying to combine both offline and online marketing methods so lets make their search easier by following some of the guidelines above.

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