Search Engine Academy of South Carolina

 By now you have all heard about Google launching its Universal Search this past May. Since then I have been watching and testing it myself to see exactly how it was going to effect our rankings. My finding are nothing but good for us SEO’s, that have been building search engine friendly Web sites and taking advantage of vertical search services and vertical search engines.
 
 Let’s first explain how the new Universal Search works.
 
 Google has started to mix listings from their news, video, images, local and book search engines (their vertical search services) among its regular searches that are crawled from the actual Web.
 
 They predicted that Universal Search would have a big impact on those marketers that did not take into account the importance of vertical searches, but those marketers that saw to it that their sites were listed in various vertical searches should not see a big difference. What they will see is more exposure for their marketing message.

Read the complete article at http://www.searchengineacademysc.com/seo_marketing_articles/universal-search.htm