One of the most important issues with PDF’s and Search Engine Optimization is how the original PDF was created. Like any other page on your Web site the search engines love to see text.You need to write your document in Word and then convert it to a PDF file. What you don’t want to do is create your PDF using Photoshop. When creating a PDF in Photoshop you are actually making a big image file, spiders cannot read “image files” only “text.” You should always make a PDF that you want indexed with MS Word or Adobe Pagemaker so that the final document is text-based and is crawlable.
You can tell is your PDF is Search Engine Friendly. Copy and paste the body from the PDF into a text editor like Word or Notepad. If it copies over then Google, Yahoo!, MSN/Live and Ask will index those files.
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While building traffic through reciprocal link campaigns is a long and often tedious process, it is essential to the success of any website. Most sites receive only a portion of their traffic from search engines and instead receive most traffic directly from other websites. When building reciprocal links, focus on finding sites that are open to sending a link to your site and whose visitors would appreciate knowing about your content.
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As with any new change on the Internet, Google’s Personalized Search has definitely set the SEO world a buzz. In February, Google launched it’s new personalized search and now that the dust has settled it is time to really take a closer look and see how it will affect our search engine optimization efforts.Let’s back up for a minute and explain exactly how personalized search works.
Google’s personalized search re-orders search results based on your history of past searches, giving more weight to topics that interest you.
Personalized search also maintains a history of your searches on Google, allowing you to revisit pages you previously viewed by scanning through your history. Of lesser importance are any favorite sites you have bookmarked and things you have added to your personal homepage.
Google says that their main focus for personalization is to reduce spam and provide more relevant results.
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