Search Engine Academy of South Carolina

Grabbing your readers attention within the first few seconds is the key to creating a successful web presence. The title is the first thing a reader sees so making it captivating is crucial.1- Include your keyword phrase in your title to maximize its effectiveness.
2- Add a click phrase that will entice your reader to choose your ad.
3- Include a benefit they can get by reading more.

Here are 2 titles, which one sounds more interesting:

“Search Engine Optimization Class” or “Work From Home - Learn Search Engine Optimization in 5 Days”

To break it down…

• Work From Home is your keyword phrase - what you will want to optimize your page or article for

• Learn Search Engine Optimization is your click phrase which will give them a reason to click on your ad

• In 5 Days is the benefit of your title.

I would suggest you write your title last. Don’t get hung up on the title until you have the article or web page created to back it up.

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User Generated Content (UGC) refers to different kinds of content that is produced by the end user/visitor to a Web site.Examples of UGC:

• Blogs
• Polls
• Testimonials
• Reviews
• A & Q Sections

User Generated Content is a great way to build your link reputation. On day one of the 3-Day Advanced Search Engine Optimization Workshop goes into great detail of how UGC can help you add valuable content to your Web site.

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