Did you know…
Posted by Tracy Fredrychowski at 3:47 pm in SEO Guidelines, Uncategorized

The quickest way to get the Robots to visit your site is consistency. Update your site with fresh content on a regular basis.

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Submit Your Site – Fact or Myth?
Posted by Tracy Fredrychowski at 3:48 pm in SEO Guidelines, Uncategorized

You have probably seen the adverting e-mails that promise to Submit Your Site to 1000 Search Engines for a one time fee of $69.95. Statistics* show that 43.7% of searchers use Google, 28.8% use Yahoo!, 12.8% use MSN/Live and the remaining 14.7% use other search engines and directories. So shouldn’t we wonder what the reasoning behind the ad Submit your site to 1000 Search Engines is?there where 16 million Internet users. In 2007 they state that there are over 1,129 million users. So in all reality it may have been important in the early days to submit your site to 1000 search engines, but in today’s world if the majority of Internet users are only using the 3 top search engines doesn’t it make more sense to concentrate on the search engines people are using.Here is something very interesting that you may not know. Leading Search Engine Optimizers (SEO) Professionals never submit a Web site to a search engine. That’s right they let the search engines find their site through other methods.

Professional SEO’s concentrate on:

  • Submitting to the most influential directories on the Internet. Google has even gone as far as to put a list together of the directories they find the most important. (You can find that list on The Workshop Resource Center).
  • Feeding the search engines a good quality site map that the engines can use to index all pages of a Web site.
  • Submitting to a search engine through a Paid Inclusion Program.
  • Link reputation and work on building quality in-bound links.
  • Never using submission software.

Part of the job of a Professional SEO is to spend time keeping up to date with any changes on the leading search engines and directories. SEO’s watch closely what Google, Yahoo! and MSN/Live have to say and if they find through their research that indexing happens quicker by not submitting a site then wouldn’t we want to follow their lead. Time and research shows us that the days of submitting our sites to over 1000 search engines is long gone. SEO Professionals advise us that if we want to spend $69.95 then spend that money on submitting your site to one of the leading directories. One of the directories that Google suggest we submit to Goguides.org and their submission fee just happens to be $69.95.*comScore Media Metrix Search Engine Ratings

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Here are a few things you can do on your end to make the search engines take your Web site more seriously:

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Link Popularity
Posted by Tracy Fredrychowski at 3:49 pm in SEO Guidelines, Uncategorized

Did you know…that a link from a site that you do not link back to has more weight then one you have exchanged or traded.

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Secrets to Writing a Captivating Title
Posted by Tracy Fredrychowski at 3:50 pm in SEO Guidelines, Uncategorized

Grabbing your readers attention within the first few seconds is the key to creating a successful web presence. The title is the first thing a reader sees so making it captivating is crucial.1- Include your keyword phrase in your title to maximize its effectiveness.
2- Add a click phrase that will entice your reader to choose your ad.
3- Include a benefit they can get by reading more.

Here are 2 titles, which one sounds more interesting:

“Search Engine Optimization Class” or “Work From Home - Learn Search Engine Optimization in 5 Days”

To break it down…

  • Work From Home is your keyword phrase - what you will want to optimize your page or article for
  • Learn Search Engine Optimization is your click phrase which will give them a reason to click on your ad
  • In 5 Days is the benefit of your title.


I would suggest you write your title last. Don’t get hung up on the title until you have the article or web page created to back it up.

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What is User Generated Content
Posted by Tracy Fredrychowski at 3:49 pm in SEO Guidelines, Uncategorized

User Generated Content (UGC) refers to different kinds of content that is produced by the end user/visitor to a Web site.Examples of UGC:

  • Blogs
  • Polls
  • Testimonials
  • Reviews
  • A & Q Sections

User Generated Content is a great way to build your link reputation. On day one of the 3-Day Advanced Search Engine Optimization Workshop goes into great detail of how UGC can help you add valuable content to your Web site.

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SEO Training
Posted by Tracy Fredrychowski at 3:50 pm in SEO Workshops, Uncategorized

Day 2 of the Train the Trainers.What Directories does Google itself Suggest you Submit to?
What directories does Google think are the most important? Which directories are spidered on a daily basis?
Here’s the list – Click here to subscribe to the

Workshop

Resource

Center to read the Complete List of Directories Google thinks are important

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SEA of SC Training
Posted by Tracy Fredrychowski at 3:51 pm in SEO Workshops, Uncategorized
SEA of

SC is in training this week with Robin Nobles and John Alexander in

Orlando Florida.We will be receiving the “Train the Trainer” instruction over the course of 8 days. We will be bringing back to our students all of the latest priciples and strategies in the SEO Industry.

Monday we were introduced to Robin Nobles’ latest e-book

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What is SERP - Search Engine Results Page?
Posted by Tracy Fredrychowski at 3:52 pm in SEO Guidelines, Uncategorized

SERP stands for Search Engine Results Page. You may be asking just what does that mean in layman terms.I am going to make it simple. Go to Google.com and search for “SEO training in south carolina you will find that 5 of the top listings are about the Search Engine Academy of South Carolina. Meaning we are in the first SERP’s for the keywords “SEO training in

south carolina”.Your goal as a Search Engine Optimizer is to get your Web sites keyword phrases to come up in the first SERP’s for that term. Being in those top SERP positions will instantly drive more taffic to your site.

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First Classes Announced
Posted by Tracy Fredrychowski at 3:53 pm in SEO Workshops, Uncategorized

Here is a list of the upcoming classes for SEA-SC
July 23-27, 2007 Lexington, SC
August 20-24, 2007

North Charleston, SC September 10-14, 2007 Spartanburg/Greenville, SCFor more details follow this link to the registration page

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Search Engine Academy of South Carolina